Audiences and Institutions

I think that film making is both an art form and a business since it allows a writer to be creative with what they produce much like a painting or music. It is still a business since it does involve advertising and selling the finished product afterwards to the public for profits. 

Synergy - 

Conglomerate - 

Cross-media convergence - 

Vertical and horizontal integrated institute - 

Marketing - 

Distribution - 

OCR Specification

Section B: Institutions and Audiences

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions.

candidates should be familiar with:

the issues raised by media ownership in contemporary media practice;

the importance of cross media convergence and synergy in production, distribution and marketing;

the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;

the significance of proliferation in hardware and content for institutions and audiences;

the importance of technological convergence for institutions and audiences;

the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

A study of a specific studio or production company within a contemporary film industry that targets a British audience (e.g. Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc.) and their impact upon production, marketing and consumption.

Production - The making of the film; pre-production and funding; shot (format); post-production (SFX)

Distribution - The way the film gets to the screens; distribution company

Marketing: The process of raising awareness; targeting an audience; creating publicity theory various methods. The distributor is responsible for marketing a film.

Exhibition -The way we view; getting the film to a paying audience

Big 6 - multimedia companies have a dominance over the market when it comes to distribution. The following organisations are known as "the big six" they have power and recourses that the indie productions do not.

These production companies are 20th Century Fox, Sony Pictures, Warner Brothers, Paramount, Universal and Walt Disney.

A conglomerate is a large company composed of a number of smaller companies engaged in seemingly unrelated businesses. A media conglomerate is a company that owns large numbers of companies in carious mass media such as television, radio, publishing, movies and the internet.