Ill Manors

Budget: 100,000 GBP

Genre: Drama, Crime Fiction

Target Audience: Mature audiences with the age range of 18 years old and above

Producer:  BBC Films

Distributor: BBC Films

Box office returns:UK total of $714,441

BBC Films have also  produced and distributed films such as Fish Tank and Paddington Bear.

BBC films helped  finance the film to a budget of £100,00 which is considered very low compared to a film produced in the USA.

Advantages of being independent:

1. Art and Niche based films
2. Small budget
3. More profit
4. Less editing/sound effects

Disadvantages of begin independent:

1. Restricts potential audience
2. Travel to better locations
3. Will be able to take risks when making films

Marketing:

Plan B

https://www.youtube.com/watch?v=s8GvLKTsTuI

Ill manors is a film written and directed by singer Plan B.

He used this as an essential marketing tool alongside his album, he did this by basing his music and film around the same themes.

Plan B links the film with his music by the film focusing on eight core characters, and their circles of violence as they struggle to survive on the streets, each story links with one another and each story can be represented by one of his rap songs

The production company that worked alongside Plan B to create this was BBC Films, a large British production company who have also produced films such as 'Streetdance 3', 'An Education' and 'Fish Tank'.

BBC films helped  finance the film to a budget of £100,00 which is considered very low compared to a film produced in the USA.

TV and Radio

This film was also marketed by reaching the audiences of Tv an radio. I was payed to be mentioned on BBC Radio Extra. It was also paid to be advertised on the television channel E4 at peak times. 

Synopsis:

A unique crime thriller set on the unforgiving streets of London, iLL MANORS follows six disparate lives, all struggling to survive the circles of violence that engulf them. There is ex-dealer Kirby, who has just been released from prison, thug Ed who will stop at nothing to find his missing phone, troubled Michelle who is just looking for her next hit, young Jake who finds himself drawn to the local gang, Chris, who seeks revenge, Katya, who is desperately trying to escape this foreign land, and Aaron, our main protagonist who is just trying to do the right thing.

Distribution: 

iLL Manors got a relatively wide release from the independent distributor Revolver (which had its first big success with Kidulthood – the film which helped to begin the current „urban film‟ cycle).

The initial release was successful with over £250,000 taken during the first weekend from 191 cinemas,

But in Week 2 the number of cinemas fell to 83 and the screen average fell by 65% Skyfall’s cinemas didn’t fall; nearly as dramatically.

This is very telling and could be read in several ways. Revolver may have concluded that an initial release to capitalise on the strong profile of Plan B would need to go wide first but that most of the audience would get to see it via DVD and online later. But it also looks like word of mouth was not strong.

Target Audience:

Drew has said that his focus was the 15-25 age group.

BUT - In that sense he has done the film no favours the BBFC classified its as ‟18” certificate

This was due to the bad language, drug scenes and extreme violence.

It must have lost under 18 audiences because of this.

Ill manors was promoted through Plan Bs Ill Manors album.

Social media was important to the marketing of Ill Manors because it was promoted on Twitter, Facebook and Instagram. Their Facebook page raised 31, 569 likes before the release. The film also had its own hashtag on Instagram and Twitter. This also made the film gain even more recognition. 

Microwave Films:

 

Film London is the capital's screen industries agency.

We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond.

We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture.

We aim to ensure the capital is a thriving centre for creative industries sector that enrich the city's businesses and its people.

What we do

From encouraging inward investment to training emerging filmmakers, funding film exhibitors to inspiring film-lovers - we support film in London every step of the way.

Talent development and production

Our talent development and production team support new and emerging filmmakers in London through funding, training and mentoring.

Our schemes include the prestigious London Calling and London Calling Plus short film schemes, the feature funding scheme Microwave, and training, financing and distribution schemes and events including Micro Market, Market Place Live and Build Your Audience.