Audiences and Institutions Part 2

Sequel - The next film that is in chronological order.

Mega franchise - A franchise is a collection of related media in which several derivative works have been produced from an original creative work

Blockbuster - a thing of great power or size, in particular a film, book, or other product that is a great commercial success

Synergy - is the term used to describe a situation where different businesses cooperate 

advantageously for a final outcome such as a film

Cross Media Ownership is the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities.

A conglomerate is a large company composed of a number of smaller companies (subsidiaries) engaged in seemingly unrelated businesses.

A media conglomerate is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual effort.

Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.

The Walt Disney Company  is the largest media conglomerate in the world in terms of revenue. Since its founding in 1923.  The company comprises:

The Walt Disney Studios

Parks and Resort

Disney Consumer Products

Disney Media Networks:

Horizontal integration: Walt Disney owns many studio entertainment, consumer product companies, and media networks.

Vertical integration:  Walt Disney plans, produces, advertises, and distributes all of its products on its own.

vertical integration is an arrangement in which the supply chain of a company is owned by that company.

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain

Another example of a production company that Disney own would be Lucasfilm.

Theme parks would be Disneyland Paris and would have attractions linked to their production such as Star Tours.

Hollywood switched to the continuation of mega franchise movies since they can bring about more profit by restarting the production of very well known franchises such as Star Wars. 

Mega franchise movies are defined by their popularity. If the franchise is very well known and would have various films included, it would be known as a mega franchise. 

I believe that sequels are important to Hollywood films since they can bring about more profit by bringing out more films since there would be a continuation of the story line.

Ancillary Revenue' Revenue is generated from goods or services that differ from or enhance the main services or product lines of a company. This is important because it would bring about extra profit.

Hollywood has moved from vertical integration to horizontal integration.

Because of this they now focus on producing films which can cross-promoted with other media texts.

Ancillary revenue has now become more important than box office revenue.

Ancillary revenue: (definition)  Revenue that is derived from goods or services other than a company's primary product offering (e.g. toys, other merchandise, video games, books, etc)

Attractions that are influenced by Jurassic Park would be:

Other derivative works could include: Games

Star Wars:

Star Wars Battlefront, Clothes, Models

Shrek:

Musical, Games, Clothes (one piece ogre set)

Indiana Jones:

4 films, A comic book series, Novels, Clothing

Media convergence

The combining of two or more mediums. Different mediums are TV / film / computer graphics / radio/ website etc

Media convergence in the film industry can happen in production, distribution or exhibition.

It happens when the music industry comes together with the film industry when Adele releases the new single for Skyfall.