Exam Paper Revision

Write an essay based on the following exam question

Section B: Institutions and Audiences

Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.

2 “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?

TIPS:  YOU ARE MARKED ON YOUR use of examples [20], your ability use explanation, analysis and argument [20]  your ability to use media terminology

You will need to reference theorists in the preparation of your essay


This essay will discuss how much media products depend on marketing and distribution to a specific audience and other factors that can include what makes a successful media product. I will finally  how far I agree with this. 

Marketing is the promotion or selling of a product or service and the distribution of the film are responsible for the marketing of the film. Factors that include marketing are video promotions, ancillary products and