Wednesday, 22 March 2017

Technology

Film vs. Digital

It is cheaper to work with film since it is better looking. However, digital format with lightweight cameras like the Red One is affordable. 


Film such as Ride Along 2, Martian and Straight Outta Compton

Over time, there has been a decline in UK cinema attendance:


As time passed post world war 2, the population of the UK purchased television. This then saw a massive decline at its lowest during 1985.

How we consume film:


Technologies such as Piracy, DVD & BLU-ray, Secondary viewing platforms and Netflix also affect the decline in UK cinema audience.

Piracy is the unauthorised duplication of copyrighted content that is then sold at substantially lower prices in the 'grey' market.

The effects of Piracy

30% of the UK population is active in some form of piracy, either through streaming content online or buying counterfeit DVDs.
This costs the UK audiovisual industries about £500m a year.

cinemas are losing about £220m a year at the UK box office due to piracy

It affects Independents more than the Big 6


How is the industry is responding to the threat of piracy?

Phase out of DVD and Blu ray
Infra – red film technology
Educating consumers
Offering film content for free with advertisements (Spotify)
Selling downloadable film via e.g. (Apple, via ITunes Store)
internet streamed but legally bought films
This latter option will require superior (secure)  technology and online infrastruture
Sky developing a household hub computer/T.V


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