Distribution: (The Middle Man) A film
distributor is
responsible for the marketing of a film. they decide how many copies of the film
are made; they negotiate deals to sell the lease to buyers.
Exhibition: (The Screen) how
the
film reaches the public; cinemas; DVDs; online; TV.
The original trilogy for Star Wars had very well known stars in the film such as Mark Hammil, Harrison Ford and Carrie Fisher which brought about profit since many people would be interested in watching these actors.
Star Wars VII would attract a very large age range of audience. It could attract a younger audience since they could be keen on watching films that inclu
de special effects with futuristic weapons. It could also attract an older audience since they could have had an interest in the original trilogy which came out in the 1970s. For the Star Wars franchise to be revived would attract this older audience.
de special effects with futuristic weapons. It could also attract an older audience since they could have had an interest in the original trilogy which came out in the 1970s. For the Star Wars franchise to be revived would attract this older audience.
Distribution: Individual distributors may
release any number of films, sometimes just one or two, or as many as 25-30 a
year.
A typical week sees around ten new
films opening in UK cinemas. Inevitably, with more than 500 releases a year all
competing for screen time, media space and audience interest, the market place
is highly competitive, churning, chopping and changing all too quickly.
Social Networking:
There wear also 2 different trailers that were released in YouTube:
https://www.youtube.com/watch?v=sGbxmsDFVnE
https://www.youtube.com/watch?v=OMOVFvcNfvE
Marketing:
Star Wars was focused on:
These were the main promotional events that made Star Wars VII well known
ABC news and ESPN sports promoted the 7th Star Wars film since they are all together as a synergy. This brought about a vast audience to Star Wars VII since the film was mentioned 449 time on ABC and 83 times on ESPN. This would convince the channels audience to watch the film since its 'hyped up' from the many times it has been mentioned.
Merchandising:
Ancillary products such as action figures and games were created to further maximise profits for
star wars franchise.
£32 billion was made altogether with all merchandise.
Games such as Star Wars: Battlefront 3
5 percent of the audience was between
the ages of 13 and 17
Tickets were primarily purchased by men
between 18-49 with an average age of 34.
cross-generational appeal, with audiences
split nearly even between over and under 25 years old. The Force Awakens in
the U.S. is male, or 70 percent of it
Another product that relates t §1
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