Budget: $306 million (gross) $245 million (net)
Box office: 2.066 billion USD (700% estimated return from gross budget)
Box office: 2.066 billion USD (700% estimated return from gross budget)
Genre: Action, Adventure, Fantasy
Target Audience: Younger audiences 10-20 year olds as well as fans of the franchise
Producer: Lucasfilm, Bad Robot Production
Lucasfilms have also produced films such as the other Star Wars and Indiana Jones films.
Distributor: Walt Disney Pictures, Walt Disney Studios Motion Pictures
Walt Disney pictures and Walt Disney Studios Motion Pictures have also distributed films such as Tarzan and The lion King .
Box office returns: 2.066 billion USD
An example of synergy that Disney have used to increase its profits was the development of the game Star Wars Battlefront 3. This game was developed by EA DICE and Criterion Software and distributed by Electronic Arts. This brought about the increase of profit by disney because they would be receiving revenue from EA using characters from Lucasfilm which are owned by disney.
Marketing:
The studio went all out to raise awareness for the saga’s latest installment, and the months leading up to the movie’s release was a full blitzkrieg of television spots, trailers, and of course, copious amounts of licensed merchandise – ranging from Hasbro toys to Kraft macaroni and cheese.
http://screenrant.com/star-wars-7-force-awakens-marketing-franchises-trailer/
There were many trailers that were also released prior to the film.
https://www.youtube.com/watch?v=sGbxmsDFVnE
https://www.youtube.com/watch?v=OMOVFvcNfvE
The reas
Box office returns: 2.066 billion USD
An example of synergy that Disney have used to increase its profits was the development of the game Star Wars Battlefront 3. This game was developed by EA DICE and Criterion Software and distributed by Electronic Arts. This brought about the increase of profit by disney because they would be receiving revenue from EA using characters from Lucasfilm which are owned by disney.
Marketing:
The studio went all out to raise awareness for the saga’s latest installment, and the months leading up to the movie’s release was a full blitzkrieg of television spots, trailers, and of course, copious amounts of licensed merchandise – ranging from Hasbro toys to Kraft macaroni and cheese.
http://screenrant.com/star-wars-7-force-awakens-marketing-franchises-trailer/
There were many trailers that were also released prior to the film.
https://www.youtube.com/watch?v=sGbxmsDFVnE
https://www.youtube.com/watch?v=OMOVFvcNfvE
The reas
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